Allie Williams, IOM
Executive Director, CRA
I trust you are all enjoying summer and hope you’ve had or will have an opportunity to spend some time with family, friends and loved ones to unwind a bit and rejuvenate before an exciting conclusion of 2015. I recently attended the Sustainable Brands Conference in San Diego and saw how companies are reducing their environmental impact and making a positive mark on their communities. In late July, I visited McKinney, Texas, and spent time with Daniel Jones, CEO of Encore Wire. We talked about their product value, water efficiency, materials and resources, innovation and design and the Encore TechLab, a building meeting LEED® platinum standards. What a great story they have and I will share more in a CR Roundup feature in the next CR Magazine.
The CRA is gearing up for a sensational opportunity to once again collaborate with CR Magazine’s COMMIT!Forum this October 21-22 at the TKP Conference Center in New York City. The Event where responsible companies buy from responsible companies—in fact, that’s one of the themes. Members of the CRA will play a vital role as issue experts discussing best practices and trends related to brand and reputation management, responsible supply chain management, diversity and inclusion, and ratings and rankings. Member companies confirmed to present so far include, Campbell Soup Company, IBM, Pirelli Tire, Benedictine University, Mosaic Company, Corporate Citizenship, Yum! Brands, MGM Resorts, and IO Sustainability.
Each year the COMMIT!Forum brings together nearly 500 CR professionals including leading brand C-Suite executives, communication executives, CR and Sustainability professionals, Foundation heads, Non-profit execs and the mass media. Last year alone, the COMMIT!Forum generated nearly 300 Million media impressions in just two days. Professionals who attend the event learn the latest best practices and how-to’s from hand-picked experts. And just as important, the COMMIT!Forum allows networking opportunities to share invigorating ideas with your peers in this space.
I want to personally thank a small group of CRA advisory board members for their assistance in serving on a COMMIT!Forum programming task force designed to offer advice and recommendations on sessions, themes, speakers and tracks. Margie Flynn, Niki King, Kim Kloberdanz, Maureen Kline, Chris Kircher and Shaun Mickus… Thank you.
If you are a member of the CRA, one of your many benefits includes complimentary passes to the event. You should have received an email from me with your code to attend the COMMIT!Forum. Please register now and we’ll look forward to an incredible couple of days together in October. If you are not a current member and would like to discuss the benefits of getting engaged with CRA, please connect with me.